Privacy Policy
A legal disclaimer
Last Updated: April 19, 2025
At Reser Funeral Home and Reser Direct Cremations ("we", "us", or "our"), your privacy matters. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our website and services, including our online direct cremation offerings.
By using this site, you agree to the terms outlined below.
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1. Information We Collect
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We collect personal information in the following categories:
Personal Details
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Your name
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Contact information (phone number, email address, mailing address)
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Relationship to the deceased
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Information related to the deceased (e.g., name, date and location of death)
Payment Information
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Billing and payment data (processed securely by third-party providers)
Technical Data
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IP address
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Browser type
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Device identifiers
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Usage data (e.g., pages visited, time on site)
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2. How We Use Your Information
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We use your data to:
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Provide and manage cremation services
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Communicate with you and respond to inquiries
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Process payments and send receipts
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Meet legal and regulatory requirements
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Improve our services and website functionality
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3. Sharing of Information
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We only share your information with:
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Licensed crematories and transportation services
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Regulatory agencies and local authorities (as legally required)
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Payment processors and secure platforms
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Our internal team, for service coordination
We do not sell your personal information to any third party.
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4. Data Retention and Security
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We retain your data only for as long as necessary to provide services and comply with legal obligations. Your data is stored securely using encryption and access control measures.
Despite our efforts, no method of data transmission or storage is entirely secure, and we cannot guarantee absolute protection.
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5. Your Rights
For California Residents (CCPA)
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If you reside in California, you have the right to:
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Know what personal information we collect and how we use it
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Request access to the personal data we hold about you
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Request deletion of your personal data, subject to certain exceptions
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Opt out of the sale of your personal information (we do not sell personal data)
To exercise any of these rights, please contact us at [email address] or call [phone number]. We will respond to your request in accordance with CCPA timelines.
We will not discriminate against you for exercising your rights under the CCPA.
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For Users in the European Union (GDPR)
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If you are located in the EU or EEA, you have the right to:
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Access the personal information we hold about you
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Rectify incorrect or incomplete data
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Erase your data (the "right to be forgotten")
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Restrict or object to data processing
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Port your data to another provider
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Withdraw consent at any time (where consent is the basis for processing)
To make a GDPR-related request, please contact us at [email address]. We may ask for identity verification before processing requests.
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6. Cookies and Tracking
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We may use cookies or similar technologies to improve website functionality, analyze usage patterns, and personalize your experience.
You can control cookie settings through your browser or device.
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7. Third-Party Links
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Our website may contain links to external websites. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies.
8. Children's Privacy
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Our services are not intended for children under 18. We do not knowingly collect personal data from minors.
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9. Policy Changes
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We may update this Privacy Policy periodically. Updates will be posted on this page with the new "Last Updated" date. Continued use of the website after changes signifies your acceptance.
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10. Contact Us
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For any questions about this policy or to exercise your privacy rights, please contact:
[Your Company Name]
[Funeral Home Address]
[Phone Number]
[Email Address]